Stop building like a marketer.
Start building like a coach.
A free online masterclass. You'll learn how to use your coaching skills to get clients, sell without the weirdness, and build a business that feels like yours.
Take the MasterclassYou qualified. You care. So why does getting a client still feel like winning the lottery?
It's not your coaching ability. It's that nobody ever taught you the other half of the job.
You've posted consistently for months and the only person reliably liking your content is your mum.
Every time someone asks "how's the coaching going?" you give them the smile-and-deflect answer.
Sales conversations leave you feeling slightly apologetic โ like you're asking them a favour rather than offering something valuable.
You've downloaded more freebies from coach-marketers than you've had hot dinners, and you're somehow more confused than when you started.
Coaches with half your qualifications are charging double your rates and you genuinely cannot figure out what they know that you don't.
You're tweaking your website instead of talking to potential clients โ and if you're honest with yourself, you know exactly why.
"It's not your coaching ability. Nobody taught you the other half of the job."
Here's what shifts inside this masterclass.
Clarity over content strategy
You stop agonising over what to post and start understanding what actually makes someone hire a coach. It's not better Instagram captions.
Sales without the sleaze
You learn to have conversations that move people from "interested" to "yes." Using the same tools you already use in a coaching session.
A business that fits
You stop performing for an algorithm and start building something that matches how you actually work. Quietly. Properly.
Hi, I'm Tanya.
I spent 20 years in corporate sales before I ever called myself a coach. I know how a sale works from both sides โ the psychology of the buyer and the business mechanics behind it. When I got my ICF PCC, I thought the hard part was over. Then I tried to build an actual practice. Turns out: not the same skill set.
I spent two years following the mainstream advice before I figured out what was wrong with it. Now I run IGNITE โ a 6-month programme built specifically for coaches. Every coach who commits to it gets results. Not because it's magic. Because it's designed for this exact type of business.
I won't tell you it's easy. I will tell you it's simpler than you think โ once you stop copying people who aren't coaches.
In 60 minutes, you'll get what two years of coaches-for-coaches advice never gave you.
No funnels. No "post more content." The stuff that actually works for a coaching business.
Why the audience myth is keeping you stuck
Most coaches believe they need more followers before they can sell. That's backwards. I'll show you what actually matters.
How to sell like a coach, not like a closer
Your ICF training gave you the tools to ask the right questions and hold space for someone to think clearly. That IS a sales conversation. I'll show you exactly how it works.
The positioning problem nobody tells you about
Most coaches aren't undercharging because they lack confidence. They're undercharging because their positioning makes them impossible to evaluate. Here's what to fix.
Your actual next three moves
Not a 47-step plan. Three actions, specific to where you are right now. And a clear answer to why things have felt this hard.
Real coaches. Real shifts.
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Build Like A Coach. Free. Worth your hour.
You've followed the hustle playbook. It doesn't feel right because it wasn't designed for you. Come and find out what is.
Can't make it live? I'll send you the recording. No replay-guilt tactics. Just good content.
