Stop building like an infuencer.
Start building like a coach.
Take the Masterclass
We can't leave a gapping hole where hustle bro/ boss babe culture has been. If we're going to ditch manipulative marketing and hustle business models that lead to burnout, we have to replace it with something. That something is Coach Led Business Architecture.
This for the coach who is tearing their hair out, wondering if following the 'Β£10k months' crowd is the only way to do it.
It isn't. But your job now is to reorientate to a space of trust,Β where you know your coaching skills make you better at business, not worse .
Every time someone asks "how's the coaching going?" you give them the 'smile-and-deflect' answer - and then die inside.
You've downloaded more freebies from influencer-marketers than you've had hot dinners, and you're somehow more confused than when you started.
Coaches with half your qualifications are charging double your rates and you genuinely cannot figure out what they know that you don't.
You're spending hours tweaking your Chat GPT generated Business plan and wrapping yourself up in knotsβ and if you're honest with yourself, you know exactly why.
You got everything you need to be a great coach. You didn't get what you need to run a coaching business. Coaching programmes are designed to develop coaches β not entrepreneurs. And the gap between them is where most coaching careers quietly stall.
Here's what shifts inside this masterclass.
Clarity over content strategy
Learn why your coaching skills make you a BETTER marketer and salesperson (when you stop fighting against them)
Coach Led Business Architecture
Learn exactly how to use your coaching theory to build a business that works WITH your values, not against them
Chucking 'Sleaze' in the bin
The 4 fundamentals that create stability and proper income without the sleaze
Hi, I'm Tanya.
I grew my own Leadership Coaching practice to full time before I realised I needed to show other coaches how. I'm an ICF PCC and I write for Forbes Coaches Council. Here's what I believe: Most coaches don't have a talent problem. They have a "nobody taught me the business bit" problem. Coach school gives you the skills- which is a non-negotiable. But It doesn't give you a client acquisition strategy that actually fits a coaching business (instead of one built by someone who hasnβt heard of GROW). It doesnβt give you a pricing framework, or a way of writing about what you do that makes someone say βyes, that's me, I need that!!β (this is legitimately the DM our clients receive all the time). That's the gap I work in. And it's a very specific gap. I'm not interested in helping coaches who are already earning Β£10k months scale up. I work with coaches in the bit before that. The bit where you're qualified, you know you're good, and you're staring at your Instagram wondering why the tumbleweed situation hasn't improved. That bit.
In 60 minutes, you'll get what two years of coaches-for-coaches advice never gave you.
No funnels. No "post more content." The stuff that actually works for a coaching business.
Why the audience myth is keeping you stuck
Most coaches believe they need more followers before they can sell. That's backwards. I'll show you what actually matters.
How to sell like a coach, not like a closer
Your ICF training gave you the tools to ask the right questions and hold space for someone to think clearly. That IS a sales conversation. I'll show you exactly how it works.
The positioning problem nobody tells you about
Most coaches aren't undercharging because they lack confidence. They're undercharging because their positioning makes them impossible to evaluate. Here's what to fix.
Your actual next three moves
Not a 47-step plan. Three actions, specific to where you are right now. And a clear answer to why things have felt this hard.
Over 200 people have learnt how to Build like a Coach. Make sure you know how to too.
Build Like A Coach.
You've followed the hustle playbook. It doesn't feel right because it wasn't designed for you. Come and find out what is.
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